Personal Selling & Negotiation Skills

Businesses are now plagued by competition and survivability is only brought about with the marketing and selling of one's business.  Selling had also undergone a paradigm shift and that it is now harder to secure a sale because of the intense competition among organisations. Such difficulties provide a good tone for the skill of selling through the experience, practice and the setbacks one experiences.

 It is depicted that the better one is able to sell his products or idea , the more advantage and ease one would gain in their career as selling has became a skill which is essential for all, regardless of the level of the organisation one belong to.  A clear example would be the securing of sales by the company agents to a manager who is selling his idea or vision to the employee, customers or even investors.

Selling has formed the part and parcel of any organisation and that it is now a transferable skill among many different industries , which would not only provide very good job opportunities  , but also attractive commission based on the sales one is able to secure.

Salespeople also act as a source of marketing intelligence for management. Marketing success depends on satisfying customers’ needs. If present products don’t fulfil customer needs then profitable opportunities may exist for new or improved products. If problems with a company’s products exist, then management must be quickly apprised of the fact. In either situation, salespeople are in the best position to act as the intermediary through where valuable information can be passed back and forth between product providers and buyers.